Marketing Work

I think that good marketing is philosophy. It's understanding who your customer is, and how your product adds value to their life. It's communicating the why of your brand to the world: why do you do what you do? What do you believe in? Why should anyone care?

This is where my background comes into play. My love of philosophy drives me to understand the why in my marketing work, and my roots in psychology help me to understand how people are wired and therefore how I can best reach them with a product that will enrich their lives.